BU SPARK!
About BU SPARK!
BU Spark! is an innovation and experiential learning lab for computing, data science, and engineering projects, situated within the Boston University Faculty for Computing & Data Sciences. It supports student innovation and engagement in applied research and real-world projects while fostering an inclusive, interdisciplinary community. Spark! offers programs and courses that enable students to improve their career skills, collaborate with new people, and build a sense of community within the tech field.
Target Audience
The target audience for BU Spark! includes Boston University students, particularly those studying computing, data science, and engineering, who are interested in innovation and experiential learning. It also aims to engage faculty, industry partners, and potential mentors who can contribute to and benefit from the applied research and real-world projects facilitated by Spark!.
My Role : Digital Marketing & UI/UX Intern
During my internship at BU Spark!, I managed digital marketing projects, social media platforms, the website, and email campaigns. My responsibilities included monitoring and analyzing digital marketing performance to enhance our outreach and engagement with the target audience. This role allowed me to gain valuable experience in project management and digital marketing within an innovative educational environment.
Website
As the Website Manager for BU Spark!, my role involved enhancing the online presence of the innovation lab by regularly updating content, implementing SEO best practices, and collaborating with the design team to ensure a visually appealing and user-friendly interface. I monitored website performance using tools like Google Analytics, generating reports on key metrics such as page views and bounce rates to inform continuous improvements. Additionally, I ensured the website's technical maintenance, coordinating with IT support to resolve issues promptly. The result was a more engaging, accessible, and high-performing website that effectively attracted and retained students, faculty, and industry partners, reinforcing BU Spark!'s mission and impact.
Social Media Management
As the Social Media Manager for BU Spark!, I developed and executed a strategic content plan to enhance our LinkedIn presence. By creating engaging posts, sharing highlights, promoting events, and leveraging hashtags, I increased follower interaction. Additionally, I engaged with followers and collaborated with industry partners for co-branded content. These efforts resulted in a 30% increase in LinkedIn followers within a year, and 15% increase in Instagram followers, boosting our online engagement and community presence.
Email Marketing
As the Email Marketing Manager for BU Spark!, I designed and implemented targeted email campaigns to keep students, faculty, and partners informed and engaged. This included creating compelling content, segmenting the audience for personalized messaging, and using A/B testing to optimize subject lines and email formats. I also analyzed campaign performance metrics to continuously improve our strategies. These efforts led to a 25% increase in email open rates and a 20% boost in click-through rates, significantly enhancing our communication effectiveness and engagement.
UIUX & Project Management
As a UI/UX and Project Manager, I developed and executed digital marketing strategies for Boston Children's Hospital and the Boston Climate Action Network, enhancing visibility and engagement across social media, email, and the website. I monitored and analyzed digital marketing performance using tools like Google Analytics and Social Media Insights, adjusting strategies to optimize results. My role involved analyzing patient behavior and segments to improve app usability, specifically aimed at enhancing communication and daily functional needs for ALS patients. I conducted in-depth UX-driven analysis of the Boston Children's Hospital ALS app and Boston’s building emissions databases, identifying key trends to support actionable strategies. I applied advanced UX methodologies, utilizing Figma and Adobe XD for strategic decision-making in app optimization and climate action planning.