![handoff_logo [已復原]-04_edited.png](https://static.wixstatic.com/media/49790e_00932f181fdc49c8928af52f19a2c3a5~mv2.png/v1/fill/w_541,h_135,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/handoff_logo%20%5B%E5%B7%B2%E5%BE%A9%E5%8E%9F%5D-04_edited.png)
Explore Brisbane, the energetic
city by foot 🏃🏻♂️
About project
Client
Role
Project manager, App visual design, UIUX design, Video editor, Website organizor
Handoff
Handoff is an app that motivates people to run more and experience torch relay. Runners can plan their relay route, check in to a nearby attraction, and earn mileage, badges and stamps for prizes. In addition, participants can record and share their torch running data with friends or family through social media.
Responsibilities
User Experience Design, User Interface Design, Prototype, UX Research, Concept Development, Ideation, Information Architecture
Timeline
4 months
![handoff_logo [已復原]-05.png](https://static.wixstatic.com/media/49790e_03d6aa3f512644a1ae937a2373b9cf4f~mv2.png/v1/fill/w_95,h_106,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/handoff_logo%20%5B%E5%B7%B2%E5%BE%A9%E5%8E%9F%5D-05.png)
Brisbane 2032 x Handoff
Software
Figma, Illustrator, Wix, Miro, Premiere
Design Challenge
What is the idea about Brisbane 2032 Olympics around engagement around cultural elements?
How to increase engagement from the audience's perspective?
What is the story we want to tell about ourselves in 2032?
"How can the Brisbane 2032 Olympics effectively incorporate cultural elements to increase audience engagement and storytelling?"
Features
Explore Brisbane in a torch run!🏃🏻
Grab a torch and run to a torch station!
In Handoff Brisbane, you can explore these amazing attractions while playing your torch run! If you're tired you can also hand off the torch to your friends!
Collecting Badges & Stamps 🎫
Visit attractions and complete missions while your run! Attraction stamps and extra points will be given when you visit every attraction. Badges and extra points will be given when you solve the missions
Redeem Prizes💰
The points you get from the runs, attractions, and missions can be redeemed. You can get Olympic goods such as the ticket or discounts from local shops. Handoff encourages people to run and explore Brisbane more!
Leaderboard🥇
Join the game and pursue a medal for your country.
Compete with your friends & people around the world.
Research
Background & Initial Research
In anticipation of the Brisbane 2032 Olympics, our focus is on enhancing public engagement and promoting local culture and economy through innovative means. With an increasing trend in health consciousness and digital engagement, we propose the development of an app named "Handoff," designed to encourage physical activity and exploration of Brisbane's attractions.
Methodology
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Survey and Analysis: Conduct surveys targeting runners, locals, and tourists to understand their preferences and interests in app features, physical activities, and local cultural experiences.
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Market Research: Analyze existing apps and trends in health, fitness, and tourism to identify successful engagement strategies and potential gaps in the market.
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Cultural and Economic Impact Study: Evaluate the potential impact of the app on local businesses and cultural landmarks.
Contextual Inquiries and Interviews
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Local Residents and Business Owners: Understand their views on how the app could drive local tourism and economy, and their willingness to participate in promotions or collaborations.
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Tourists: Gain insights into their expectations for local experiences and the appeal of an app-guided exploration.
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Athletes and Fitness Enthusiasts: Assess their interest in a torch relay game concept and the motivational aspects of badge and stamp collecting.
Key Insights
Users could experience Olympics torch relay
Increase Olympics engagement
Raise Public Awareness & impact
Feel more connected to 2032 Brisbane Olympics
Users could play with friends in Handoff
Share their running result on social media
Offer incentives for game participation
Encourage more people to run and do exercises
Userflow
Design System
Final Design
Brisbane 2032
![handoff_logo [已復原]-04_edited.png](https://static.wixstatic.com/media/49790e_00932f181fdc49c8928af52f19a2c3a5~mv2.png/v1/fill/w_307,h_77,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/handoff_logo%20%5B%E5%B7%B2%E5%BE%A9%E5%8E%9F%5D-04_edited.png)
Two ways to play!
![handoff_logo [已復原]-08.png](https://static.wixstatic.com/media/49790e_10028e08df884206ac15eb1b1a029b65~mv2.png/v1/fill/w_789,h_503,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/handoff_logo%20%5B%E5%B7%B2%E5%BE%A9%E5%8E%9F%5D-08.png)
