Why was Vividly created
Creating my own brand is always on my to-do list. Since I have learned skills at an e-commerce company for two years, I was inspired to start my own career and sell affordable women’s jewelry in Taiwan. I was passionate about reaching my full potential and applying those skills to create another brand. Therefore, in 2022, I founded my jewelry brand as my side job, Vividly Jewelry, and launched my products on Shopee, one of Taiwan's largest and most popular e-commerce platforms.
Girl's jewelry Brand: Vividly
Around 100+ products launched on Shopee platforms.
Selling rings, bracelets, necklaces, and accessories.
We hope to offer affordable jewelry that every girl has
the chances to dress up themselves without breaking the
bank.
Role
Founder, Part-time
- Led a team of 4 to develop marketing campaigns and advertising
- Received five stars reviews (on a scale of 1 to 5) from 99% of clients
- Recovered the start-up cost in less than two months
- Managed social media ( Instagram, Shopee network, Facebook)
- Conducted supply chain management and warehouse management
- Developed brand image, business proposals, and marketing strategies
- Managed e-commerce platform (Shopee), managed Facebook advertising
Target Audience
- Taiwanese Girls aged from 16 to 28
- Girls who like online shopping
- University students
- Girls who are sensitive to fashion and
love dressing up
Brand Style
Affordable | Cute | Young
UIUX Management
Managing user experience design-related activities inside an organization to create growth and good management practices. Design upsell and donation sections for the website. Doing the AB test to arrange the good positions for sections and products.
Package Design
Photo Editing/Shooting
Shooting photos for products. Take the imagery and then review, edit, format, manipulate, and prepare for digital upload, use, launch, and sharing on social media.
Facebook Advertising
Designing advertisements precisely for each platform and could execute smoothly to optimize paid advertisements. Take Facebook ADs as an instance, I developed a series of girl's jewelry image ads with exact keywords and captions. Through my precise and consistent optimization of interest audience and retargeting A/B testing, CTR crazily grew 105% and CPC dropped 12% in 2022.